Website Teardown Scorecard

Answer honestly. Score your website across 6 critical dimensions and find exactly where it's losing visitors, trust, and conversions.

Rate your website

Check everything that's true of your site right now

brush

Design & Visual Identity 0 / 4

Consistent brand colors used across all pages

Headings, buttons, and accents share a unified palette

Professional typography with clear hierarchy

Distinct heading, body, and caption sizes

High-quality images and visuals (no stock photo clichés)

Photography or illustrations feel authentic and on-brand

Consistent spacing and padding throughout

Content doesn't feel cramped or overly spaced

touch_app

UX & Navigation 0 / 4

Visitor knows what you do within 5 seconds of landing

Clear headline that explains your offer immediately

Navigation is simple and findable on all devices

Mobile menu works, max 5 to 6 nav items

Clear next step on every page (no dead ends)

Every page guides the visitor somewhere meaningful

Contact info or CTA is visible without scrolling

Phone, email, or a button in the hero or nav

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SEO Basics 0 / 4

Each page has a unique, descriptive title tag

Shows in browser tab and Google results

Meta descriptions written for each key page

150 to 160 character summaries that encourage clicks

Images have descriptive alt text

Accessible and indexed by search engines

Site loads in under 3 seconds on mobile

Check with PageSpeed Insights

speed

Performance & Mobile 0 / 4

Fully responsive across phone, tablet, desktop

No horizontal scrolling, touch targets are large enough

Images are compressed and in modern formats (WebP)

Not serving 4MB PNG files

No broken links or 404 errors

Check with a free broken link scanner

HTTPS secure. Padlock shows in browser

SSL certificate installed and active

verified

Trust Signals 0 / 4

Testimonials or reviews visible (real, named, specific)

Not generic. Includes name, company, or photo

Required for GDPR and user trust

About page or team section feels human and personal

Real photos, not illustrations or stock

Social proof: logos, awards, press, or client count

Even a "worked with" section builds credibility

conversion_path

Conversion & CTAs 0 / 4

Primary CTA button stands out visually (not grey)

High contrast color, not blending into the page

CTA copy is specific ("Book a Call") not generic ("Submit")

Tells the visitor exactly what happens next

Contact form or booking link works and is tested

Emails actually arrive, confirmation is sent

Analytics tracking is installed (GA4, Plausible, etc.)

You know where traffic comes from and what converts

Why most websites underperform

visibility_off

No clear offer

If visitors can't understand what you do in 5 seconds, they leave. Most sites bury their value proposition below the fold.

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Broken on mobile

Over 60% of web traffic is mobile. Unresponsive layouts, tiny tap targets, and horizontal scroll destroy conversions silently.

sentiment_dissatisfied

No social proof

Buyers check for trust signals before contacting you. A single real testimonial with a name outperforms 10 generic ones.

ads_click

Weak or buried CTAs

Generic buttons like "Submit" or "Learn More" don't tell visitors what happens next. Specific CTAs convert 2 to 3× better.

Frequently Asked Questions

Is this a real audit or just a checklist?expand_more

It's a self-assessment checklist based on real conversion and UX principles. For a professional audit with heatmaps, user recordings, and code-level analysis, that requires human review, which is what the "Professional Review" CTA leads to.

What score should I be aiming for?expand_more

Above 75 is solid. 85+ means your site is doing its job well. Below 60 suggests foundational issues that are actively costing you leads and conversions, worth addressing before any marketing spend.

Can I fix these myself without a developer?expand_more

Some yes. Title tags, meta descriptions, adding testimonials, and fixing broken links can be done without code. Layout, mobile responsiveness, and performance optimizations typically need a developer, especially if you're on a custom-built site.

Know the gaps. Time to close them.

A professional review goes deeper: heatmaps, competitor analysis, and a prioritized improvement roadmap you can act on immediately.

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